"Defined Business Solutions' market analysis and production forecasts have proven to be valuable tools in running my business. Using DBS’ business analysis services are more cost effective than using internal sources. Furthermore, there is an additional benefit of having an independent point of view of our markets."
Case Study: U.S. Homeland Security Opportunity Assessment
Challenge:
A major U.S. aerospace communications system manufacturer was seeking to identify homeland security opportunities to offset declining Department of Defense budgets.
Solution:
DBS examined existing and emerging programs, the political environment, product fit and partnering opportunities. Program managers in every office and agency with potential opportunity were interviewed to determine attractiveness of client’s existing products or whether new features might be needed and agency profiles were developed. DBS’ final report included a prioritized list of opportunities as well as a pre-screened government contact for each. In addition, DBS developed a highly specific marketing plan that targeted key decision-makers and offered context for each office that helped with the marketing approach and messaging.
Results:
The client established a new Homeland Security business center and won a $5 million contract in the first year after acting upon DBS' recommendations.
Next Case Study Download PDF of Case Study